Craftivist Mission of Love (and Justice)

9th February 2011 by

I was very excited when Sarah Corbett of crafty activist group The Craftivist Collective got in touch to ask if I would help her make a video about their Valentines project, and even more excited when I heard that Joise Long, Otesha’s very own patron, was getting involved…

For the last few years the Craftivist Collective have been attempting to ‘hijack’ valentines day by asking people to “show some love” for their global neighbours, as well as their BFs, GFs, BFFs etc. This year they have teamed up with the cult jewellery designer Tatty Devine and on February 14th will be taking to the streets all over the UK to plant alternative love letters, complete with beautiful handmade keyrings, so that they can be stumbled across and make someone’s day whilst raising awareness about climate change. The idea is that whoever finds the letters will not only have the instant impact and mind stirrings from reading the letter (extract below), but will have a beautiful keyring to keep, which will remind them of the project and hopefully spur other actions and conversations.

To my Valentine,

Every year February 14th comes around and provides us with a beautiful opportunity to show someone we care about them: most of the time we direct that love at just one person. This year I want to encourage you not to limit that extraordinary capacity we have to just one person, but to love the world. In the name of love, brighten up someone’s day and remind them of our global community and inspire them to get stirred up to think about how the poorest people in the world are being affected by climate change, despite having contributed the least to the problem.


The best thing about the project is that anyone can get involved – there are already groups doing the project in London, Leeds, Bristol, Bangor and Newcastle. I really recommend it – even just making one, it’s brilliant hiding the letters and then watching people find them and the intrigued bemusement and fat smiles that ensue, all whilst raising awareness on a day which has become so ridiculously commercialised.

There is a template for the letter and instructions on how to make the keyring on The Craftivist Collective website.


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