Pulsating pavements

25th July 2011 by

Lately I’ve been pondering how to make energy saving much more fun. Which is why the Tidy Street Project in Brighton caught my eye. For two months this spring, volunteers living on Tidy Street reduced their energy consumption as much as possible and entered their usage on the project’s website. Then – and here’s where it gets interesting – the results were painted in a giant graph on the pavement for everyone to see.

Lo and behold, they managed to cut their energy consumption by 15% from the beginning of March to the end of April 2011, an impressive impact in a short amount of time.

There’s no doubt that visualising the savings and celebrating together is an effective way to encourage mass behaviour change. I can’t help but wonder, though, whether they’ll keep it up once their daily showering, laundering and heating habits aren’t on display for all to see. Maybe Tidy Street residents can keep up the momentum by switching to monthly use monitoring and keep the project going all year long?

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